RTA NY19
The RTA New Year Traffic Plan project was a one-of-a-kind challenge, blending creativity, precision, and real-time adaptability. Tasked with producing a 3D mapping video to showcase Dubai's comprehensive traffic plan for its highly anticipated NYE celebrations, the project required us to work with evolving details. With final traffic approvals coming just three days before the event, our team operated within a dynamic framework, ensuring that the visuals captured the intricate plan while delivering a high-impact message. The result was a seamless blend of innovation and responsiveness, highlighting RTA’s commitment to citywide safety and smooth celebrations.
Challenge & Solution
Creating an innovative way to visually communicate RTA Dubai’s comprehensive traffic plan for NYE celebrations was no small task. The challenge was to simplify a complex strategy into an engaging and visually stunning format that would resonate with Dubai’s diverse audience. Our solution? A cutting-edge 3D mapping video that showcased the entire traffic plan with precision and creativity, ensuring the information was accessible and captivating for all viewers.
Final Result
The result was a groundbreaking 3D video that not only elevated the visual storytelling but also created a buzz among Dubai residents and visitors. RTA Dubai's traffic plan was communicated seamlessly, enhancing public awareness and contributing to the city’s successful NYE celebrations.
Category:
CGI & Post Production, Content Creation
Software:
C4D, Unreal Engine, Adobe After Effect, Adobe Premiere, Adobe Photoshop
Service:
CGI & Post Production
Client:
Road and Transport Authority (RTA)
Date: