Challenge:
Creating a compelling narrative that bridged the cultural essence of poetry with the innovation of a digital encyclopedia required a unique approach. Additionally, since this was ALC’s first CGI video, the expectations for quality, precision, and cultural alignment were exceptionally high. The video also needed to resonate with a wide audience, from poetry enthusiasts to tech-savvy individuals, while maintaining the cultural authenticity of ALC’s mission.

Solution:
We conceptualized a narrative that celebrated the timeless beauty of poetry, seamlessly intertwined with the modern convenience of the new digital platform. Our team combined real-world footage with meticulously crafted 3D animations to visually represent the website’s features, usability, and the wealth of content available. The CGI elements were designed to evoke emotion and connection, reflecting the transformative power of poetry through vivid, dynamic visuals. Every element of the video was carefully aligned with ALC's brand identity and cultural values, ensuring an impactful and memorable presentation.