HotelsCombined – Compare Hotel Deals
That is so normal million of websites do the same. How can I break out of these "best, low, good prices" patterns. It is about travel, it has to be driven by passion and eagerness. Oh! found it "travel made easy", it is not a hustle anymore that is the first thing that will come to your mind when you see HotelsCombined visuals. Visuals to tell you, all you worries are sorted. Using MAX is enough to comfort you who does not love his company.
Challenge & Solution
In a crowded market of travel platforms, HotelsCombined wanted to break away from the generic "best prices" narrative. The challenge was to create a campaign that spoke to the passion and excitement of travel while addressing common travel hassles. Our approach revolved around the concept of "Travel Made Easy," using the mascot MAX to bring comfort and simplicity to the visuals. The campaign delivered a message of ease and reliability, resonating with the audience’s desire for stress-free travel.
Final Result
The visuals captivated viewers, distinguishing HotelsCombined from its competitors. The campaign reinforced its promise of simplicity and value, building trust and increasing user engagement.
Category:
Concept Development
Software:
Adobe Illustrator, Adobe Photoshop, C4D
Service:
Concept Development, Strategy & Consulting
Client:
Hotels Combined MENA
Date: