Kalima Book Store
The Kalima Project, a landmark initiative by His Highness Sheikh Mohamed bin Zayed Al Nahyan, aims to revive translation in the Arab world and foster a culture of reading in Arabic. To spotlight their collaboration with Rakuten Kobo, we created a visually compelling 3D video that announced the availability of Kalima’s translated books on the Rakuten Kobo platform. This video, featured prominently at Gitex on the main screen, served as a bridge between Kalima’s cultural mission and the modern digital audience, blending heritage with innovation to captivate and inform.
Challenge & Solution
Challenge:
Presenting a centuries-old mission of promoting Arabic literature through a cutting-edge 3D video format while catering to a diverse Gitex audience of tech enthusiasts and culture advocates. The video had to be informative yet concise, visually captivating yet aligned with Kalima’s cultural ethos.
Solution:
We designed a dynamic 3D visual narrative that seamlessly blended Kalima’s rich cultural heritage with Rakuten Kobo’s technological edge. The animation highlighted the ease of accessing Kalima books online, showcasing key features and benefits while maintaining a polished and contemporary aesthetic. Our team worked meticulously to ensure the video embodied the project’s vision and resonated with the tech-savvy audience at Gitex.
Final Result
The 3D video became a showstopper at Gitex, drawing significant attention to Kalima’s collaboration with Rakuten Kobo. Its immersive visuals and engaging narrative not only highlighted the initiative’s impact but also inspired conversations about the importance of Arabic literature in the digital age. The project was praised for its ability to merge cultural depth with technological innovation, positioning Kalima as a forward-thinking advocate of Arabic literature.
Category:
CGI & Post Production, Content Creation
Software:
C4D, Unreal Engine, Adobe After Effect, Adobe Premiere, Adobe Photoshop
Service:
CGI & Post Production, Content Creation
Client:
Abu Dhabi Language Center (ALC)
Date: