TEC Internal communications
For The Executive Council of Dubai, we developed and managed an internal communication plan aimed at transforming their corporate design language. The focus was to transition from a traditional, outdated style to a fresh, creative, and modern aesthetic. By implementing innovative design strategies and thoughtful communication solutions, we aligned their internal visuals with Dubai’s forward-thinking ethos while maintaining professionalism and clarity.
Challenge & Solution
Challenge:
The existing internal communication materials of The Executive Council of Dubai followed a rigid, corporate style that lacked the modern appeal and creativity needed to engage employees effectively. The challenge was to refresh the visual identity without compromising the professional tone essential for a government body, ensuring seamless adoption across diverse teams and functions.
Solution:
We crafted a comprehensive plan that redefined the internal communication design framework. Our approach combined sleek typography, vibrant color palettes, and dynamic layouts to infuse modernity and energy into the visuals. We also introduced interactive elements and relatable messaging to foster engagement. Regular collaboration with the council’s teams ensured the designs remained relevant, aligned with their objectives, and reflected Dubai’s innovative spirit.
Final Result
The revamped internal communication materials were a resounding success, earning praise for their creativity and professionalism. The refreshed designs boosted employee engagement, fostered a sense of pride within the organization, and set a new standard for internal communication aesthetics. This project not only modernized the council’s visual identity but also reinforced its image as a progressive and dynamic entity aligned with Dubai’s vision.
Category:
Brand Development, Strategy & Consulting
Software:
Adobe illustration, Adobe Photoshop, Lightroom
Service:
Brand Development, Strategy & Consulting
Client:
The Executive Council of Dubai
Date: